Brand Portfolio

TDC is pursuing a multi-brand strategy covering both the business and the residential market. All brands in the multi-brand platform are positioned differently towards the end-customers. This multi-brand portfolio enables TDC to cater for all segments and demands, and to maintaincustomers within the TDC roup despite changes in customer preferences.

	Focus TDC provides telephony, internet and TV services through fixed fiber and copper network in Denmark, as well as mobile telephony and data services Target segments TDC is the domestic residential premium brand offering products and services tailored for all phases in life. TDC is offering integrated telecom services for the Business segments in Den-mark, Finland, Norway and Sweden. Products Fixed and mobile telephony, fixed and mobile broadband and IP-TV, and system integrator services in Sweden Channels Direct sales, Online, Customer Care, Retail Shops, Partner sales
	Focus YouSee is Denmark's largest provider of television and broadband ser-vices delivered on cable network. YouSee delivers TV services to nearly 45 per cent of Danish households. Based on YouSee´s high quality cable network, customers are also given the opportunity to talk and surf at high speed. Target segments The target segment is domestic households within YouSee's network coverage Products Premium TV, high speed broadband and telephony services. Channels Online, retail shops, call centre and housing associations
	Focus Domestic no frills - low cost broadband provider Target segments Young and young at heart techie professionals within the residential segments as well as SOHO and small sized businesses within the business segment Products Broadband and fixed telephony services Channels Online only within residential market. Business customers are ca-tered for by partners, direct sales, online and telemarketing.
	Focus Domestic no frills, low cost, online mobile telephony provider. Target segments Residential no frills, online only segments, SOHO customers within the business segment Products Mobile voice, mobile data, and online sale of cellphones Channels Online and telemarketing
	Focus Domestic no frills, low cost mobile telephony provider Target segments Residential no frills, online only segments, SOHO customers within the business segment Products Mobile voice and mobile data Channels Online, sales consultants, and telemarketing
	Focus Onfone provides simple and understandable mobile telephony with everything included (voice, SMS, data etc.). All products are offered at a fixed low price with no additional fees. Target segments Danish households that want simple and understandable mobile telephony at some of the lowest prices in the market. Products Mobile telephony, mobile broadband, VoIP and broadband. Channels Online, customer service and own telemarketing
	Focus System integrator of IP based communication solutions Target segments Public institutions and private businesses in Denmark Products Unified communications solutions, IP network, and IT security. Channels Direct sales
	Focus TDC hosting services from a single server to managed services for business critical operations Target segments Public institutions and private businesses, including small and medium-sized companies, in Denmark, Sweden, and Finland Products Managed hosting solutions, co-location, and shared hosting and standard cloud-based IT solutions Channels Direct sales and partner sales
	Focus FastTV provides TV-, internet- and telephoneservices through TDC's fiber network on Zealand Target segments Residentials with fiber network Products TV of high quality combined with VoD, high speed broadband and fixed telephony Channals Online, retailers, , forhandlere, house associations and direct sales
	Focus Dansk Kabel TV offers counseling, establishment, renovation, servicing and administrational services of antenna facilities and other telecommunications network to cable service providers, housing and homeowner’s association, municipalities and regions. In addition, Dansk Kabel TV provides Dansk Kabel TV broadband and telephony to the association’s members. Target segments Cable service providers, housing and homeowner’s associations, municipalities, regions and large institutions. Products Servicing of antenna facilities, program delivery, administration, broadband and telephony. Channels Key Account sale to association boards, online and call-centre sale and service to individual customers.