In 2011, TDC continued its work on corporate social responsibility and sustainability based on the CSR strategy adopted in 2010, which covers the entire TDC Group including Nordic and Danish subsidiaries. The strategy supports TDC's ambition to become the best-performing incumbent telecom player in Europe by 2012 measured on value creation, customer satisfaction and employee pride, while remaining the backbone of a world-class Danish communications infrastructure. Our work with CSR helps focus attention on the needs and expectations of our surroundings, on innovation and on enhancing the company's reputation in society.